You may be more familiar with Google Workspace’s previous name: G Suite. It’s a collection of Google’s productivity and collaboration tools, a lot you may already use or are familiar with.
This powerful web of tools and apps can help businesses create successful marketing campaigns and winning content that can drive sales. Find out how you can get the most out of your Google Workspace to boost content marketing.
What is Google Workspace?
Gmail, Meet, Chat, Calendar, Drive, Docs, Sheets, Slides, and other tools are a part of a network of business solutions Google offers in Google Workspace. Everything works seamlessly with each other. This allows for easy integration within the individual’s workflow and streamlines team collaborations.
Setting up strategies and creating content in Google Workspace is so easy. It’s almost effortless how you can create, share, and collaborate on different projects all without leaving the Google universe. And with everything being in the cloud, all the files can easily be accessed anytime and anywhere.
How to Boost Content Marketing with Google Workspace
1. Keep your projects and campaigns organized
The best step to becoming more efficient with your content marketing is to have everything organized.
Store your files in properly labeled Drive folders. Ensure all the necessary people have access to any shared Drives. This makes it easier for the team to access all the information and resources they need.
Once you’re ready to launch your campaign, you can publicize it using Calendar. This is especially helpful if you are working with people outside your team, like content creators and influencers.
You can also utilize Sites to build a page for your customers to refer to with all your campaign details, promotional media, and everything you would want them to be a part of.
You can also invite your target customers to include campaign-scheduled events and activities in their own Calendar by sharing your Calendar event link.
2. Have everything scheduled for the team to see
When you’re planning a campaign, have everyone in the loop by creating a team Calendar for all your meetings and deadlines. You can take it one step further by integrating a project management tool like Workfront into your Google Workspace.
It is important for planning and launching campaigns to be on timelines. This is how everyone keeps their focus and achieves their goals.
Workfront links with your team’s Calendar to track projects and campaign deadlines. You can also prioritize certain tasks. Everyone can easily collaborate on files and projects. Members can send comments, make edits, and seek and receive approval for their deliverables.
The project management tool can also help with your analytics to see what works and what doesn’t. You are then able to make adjustments and increase your conversion rates.
3. Have a cohesive branding
When sending out your newsletters or even emails for brand partnerships and collaborations, you must always show your best foot forward.
Establish trust and a good reputation with those you send emails to by including your name and email address in the From field in Gmail. Make sure to include your business’s logo or a photo of yourself as your Gmail picture. You can also include other relevant information such as your job title and the company’s contact details at the end of your email.
These small details help build your reputation and help the person reading your email to feel more engaged with your message rather than dismissing it. This trust you build can help immensely with conversion rates too.
4. Present your ideas effectively
When brainstorming for ideas and coming up with your next campaign, use the local tools in Google Workspace like Slides and Docs. You can also present content workflows using Lucidchart, which makes visualizing data very easy. Having these visual presentations help keep everyone on the same page.
When presenting statistics and data, you can also use Awesome Table, which pairs with Sheets, to transform your spreadsheet data into visuals that are easy to understand. They can also be made to be interactive.
5. Run efficient newsletters and email campaigns
Sending out emails is still one of the best ways to reach out to your intended audience. When these campaigns are running, oftentimes you repeat the same promotional information.
To keep things efficient, you can save reply templates on Gmail. When you reply to emails that need that particular information, you can easily include that saved template so you don’t have to type the information again.
6. Optimize your content for SEO
When publishing any content, the goal is to have it reach as much of your target audience as possible. Making your content SEO-friendly will achieve that.
You can use SEMRush Writing Assistant, which is an SEO tool, along with your Docs to check for SEO checkpoints like readability, text recommendations, keyword optimization, as well as related keywords that can boost the content’s effectiveness.
7. Know the trends
If you’re looking for new content ideas, it is always best to see what’s currently trending and what could become the next trend. With the help of Google Trends and NewsWhip, you can see what is trending in your certain industry, niche, or market.
The trends are backed up with statistics and other necessary data so you and your team can make informed strategies for your content creation.
8. Include more video content
Using different forms of media for your marketing campaigns offers fun and variety for your audience.
A study revealed that videos help with lead generation, increased website traffic, as well as directly contribute to increased sales. Videos that are two to four minutes long are the most successful at keeping the viewer’s attention.
You can easily edit videos using Screencastify which integrates smoothly with Google Drive. This makes it easy to grab videos that have been uploaded to the Drive, edit them, and store them in Drive as well. Everything is contained and easily accessible.
Anything can be digestible video content. You can take snippets from any recorded online or real-life conferences. If you have events from your campaign you wanted to showcase, you can easily create a video for that as well.
You can even use tools like Lucidchart, Awesome Table, and Google Slides to create informational videos regarding your product, service, or anything else you want to highlight about your marketing campaign.
9. Gather and understand customer feedback
Customer feedback is important, as it allows you to know what strategies are and aren’t working. Using gathered feedback along with analytics can help your team create a more effective campaign.
You can use HubSpot to run your content and see what resonates with your audience. This ensures that the content you publish answers your audience’s questions and meets any criteria they have for their preferred content.
The data gathered from HubSpot can help create content that is more appealing to the target audience, more organically and intuitively.
10. Strengthen your CRM
Customer relationship management can go a long way in boosting content marketing. Satisfied customers are always more open to other marketing campaigns from the brand, leading to more interactions, traffic, and sales conversions.
HubSpot connects your marketing, sales, and customer service teams using Gmail and Calendar, keeping everything all within the same Workspace. This way, it is easy to track where prospects are on their customer journey and provide them with better service.
You should also get Gmail as a desktop app. You can easily access all your emails to quickly reply to any inquiries. Speedy responses can result in a positive customer journey experience which in turn leads to successful sales.
Google Workspace is a powerful tool. The convenience of having everything in the same Google universe, the efficiency of file integration, and the ease of use make it an incredible tool in your marketing arsenal. Try it out for yourself and see how it works for your team!
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